Having company branded content that meets SEO requirements is no longer a viable strategy for generating traffic. Rather, your company needs to expand brand awareness through several effective mediums and funnel quality traffic to your site—your optimized site of course.
Once we’ve helped you create these touch points, our team uses advanced CRO (conversion rate optimization) methodology to turn quality traffic into leads for your company.
The key to a successful sales funnel is to take complex systems and make them simple. Each and everyone one of your users/customers interact with your brand in a different way; each of them also require a different amount of touch points on the path to purchase.
Our job is to take our qualified leads and nurture them on that path to purchase, so there are no barriers to buying. Smooth and simple sales funnels that strategically respond to user intent/behavior is how we do things here at DPA.
Your results are tenfold when you focus on engaging with your customers. Maximum CLV (customer lifetime value,) referrals, business relationships, up-sells, and more all result from your consistent engagement with customers.
Engagement isn’t just conversation. Engagement is the commitment your brand makes to your audience to consistently provide relevant value. There isn’t an end goal with customer engagement, simply milestones. Let’s make something happen!
Together we gain an in-depth understanding of your buyer personas—their backgrounds, incomes, job titles, needs, and wants. With this information, DPA is able to bring the right traffic to you, increase the lead generation rate from current traffic based on user intent, and most importantly maximize the profit per converted customer with an in-depth email engagement funnel after the purchase.
According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. This means the tech companies who work with us are getting more bang for their buck. As traffic steadily grows, we strategically nurture the newfound audience through remarkable, value-based content and strategic retargeting campaigns. DPA strives to make your company a value hub for your target audience.
According to MarketingSherpa, a whopping 68% of B2B organizations have not identified their funnel. Our approach to digital marketing for manufacturing companies is to build a solid marketing infrastructure that helps them nurture and expand their current customer base. Because of the rich sales background of our firm, we are able to expand sales channels with wholesalers, retailers, and distributors.
We love inheriting our clients’ visions and in most cases we help them cast that vision. However, we believe more in the power of doing—of implementing and testing while making strategic marketing moves based on real data. We will work as your high performance partner and an extension of your company/brand.
We differentiate ourselves from other marketing firms by providing each client with personalized and relevant guidance based on their specific (immediate and long term) needs. Every company is unique and shouldn’t be thrown into a canned marketing strategy, lest their revenue slowly dwindle.
When we work together with your company we cast a vision and set milestones—these milestones are measured by carefully thought out KPIs (key performance indicators.)
DPA practices Inbound Marketing methodology and has effective digital advertising capabilities. Based on our discovery process, we will use our cutting-edge marketing tools to implement our strategy.
If there is a way to acquire customers, convert sales and engage customers we will find it.
Most companies do not lack in the strategy or implementation phases of their campaigns. They tend to fail in the measurements and responsiveness it takes to carry out the longevity of a profitable campaign.
Responsiveness is our game and we are sticking to it. We carefully watch your audiences, buyers and networks for opportunities to tweak and enhance our campaigns.
“I highly recommend DPA for any of your digital marketing needs. Derek applied his in-depth knowledge and experience to present us new strategies and ideas for online advertising that helped keep our company’s image fresh and ahead of the competition.” -Isaac, Ventrac by Venture Products, Inc.
“This guy knows his stuff! You need to hire him, add him as a contact in your phone, and speak with him any chance you can. Your business, your brand, your marketing — it will all be better because of him.” -Tony, Berkshire Hathaway
“Working with DPA has been an excellent experience on a professional and personal level. Derek has been dependable in his execution and responsive to our requests and a strategic collaborator in helping us reach goals in our paid marketing plans. Highly recommend him!” Ryan, Essential Brands Group
At DPA Marketing & Media we believe that true professionals share their knowledge and insights. That’s why we created “The Modern Marketer,” a blog that covers all aspects of strategic marketing.
Our goal with this blog is to generate a community of marketing departments, business owners and company executives who are looking to take their marketing to an elite level. “If you can’t explain it simply, you don’t understand it well enough.” -Albert Einstein
Our lead strategists are always looking to build new relationships with passionate business professionals. Let’s have a chat about your current goals, challenges and campaigns.